About

Why WordCritic?

Quality Translations / Adaptations and Creative Writings

Powered by a carefully selected team of highly qualified and competent professionals, WordCritic goes beyond delivering basic copywriting and translation services, to provide rich and creative writings in addition to highly accurate transcreations/adaptations and translations that preserve the intent, style, tone and context of the original text, while adapting it from English to Arabic and vice versa. Driven by a multifaceted approach to work, we employ our talent, expertise and passion for words, to deliver high quality complex projects on time and on budget.

Rather than overpaying a dedicated PR firm for Copywriting & Translation services – an inevitable fact considering its huge overhead expenses – why not collaborate directly with the copywriters and translators potentially working there in the first place, who have no overhead costs to transfer to you? This is the basic operating principle of WordCritic, which enables us to provide top quality work for our clients at affordable rates.   


Services

Translation – Transcreation / Adaptation (English – Arabic)
Writing (English – Arabic)

Whenever you require a Writing or Translation with the creativity and fluidity of an artist drawing a painting, rather than merely listing a group of words together, WordCritic is your destination. We take center stage in the English-Arabic translation sector to provide highly competent and accurate translations, transcreations/adaptations and writings across a wide variety of Sectors: Automotive, Finance, Legal, Aviation, Technology, and others.                                                                                        

Clients & Expertise

24 years of experience, 84 clients, and counting…

Finance/Legal: Kuwait Insurance Company (Senior Copywriter & Translator “English – Arabic”)


Automotive: Land Rover, Jaguar, Nissan, Infiniti, Renault, Maserati, Ferrari, McLaren, Chevrolet, Al Ghassan Motors, Fast Auto Technic, Maserati, Nissan, MYNM, APSCO, Bentley, Jaguar, Hankook, Michelin, Al Jomaih, Lamborghini, Lotus, Total, Bugatti, GMC, Samaco, Shell, Bahrain International Circuit (BIC).


Automotive (English Edition): Automarket (Project Manager for 2 years).


Automotive (Porsche): Porsche ME, Porsche AG. Porsche Centers: Tunisia, Lebanon, Morocco, Dubai, Abu Dhabi, Jordan, Kuwait, Qatar, KSA, Oman, Algeria, Yemen, Bahrain.


Aviation: Eurocopter ME, EADS (Airbus), Getstream, Gulfstream, Etihad Airways, Dubai Airport Freezone Authority.


Electronics: Du, Anayou, Sony Playstation, Nokia Siemens Networks, Qtel, Yahsat, Google, Intigral, Generics.


Medical/Pharmaceutical: Philips, Sanofi Aventis, AstraZeneca, AUBMC.


Various Industries: Dubai Shopping Festival, Room to Read, CNN, FedEx, LAWG, CIMA, Hilton, Veer, Radisson Blu Martinez, Ketchum London (Sidra), MARS, Gulf films, Emirates LNG, Turner Broadcasting Systems Arabia, Cartoon Network Arabic, APCO Worldwide, Tiffany, Craft, Mwasalat.


Magazines (Arabic Edition): Car Middle East (Editor in Chief), BBC Top Gear (Managing Editor), Automobile (Technical Editor).

The Founder

Charif Baalbaki

Seasoned Copywriter, Translator & Transcreator (English – Arabic) specializing in a variety of sectors requiring creative input.

Specialties: Automotive, Finance, Legal, Aviation, Technology, and others.

High quality work through a unique and meticulous approach that caters to the complex demands of clients while taking into account the cultural and social background of the target audience.

An elaborate career record during which I worked with dozens of regional & international clients, and produced tens of thousands of writings & translations across a wide array of sectors.



Contact Us

Email: charif.baalbaki@gmail.com