Why WordCritic?

Why translate when you can transcreate?

WordCritic goes beyond delivering basic copywriting and translation services, to provide rich creative writings and transcreations that preserve the intent, style, tone and context of the original text, while adapting it from English to Arabic. Powered by a multifaceted approach to work, we employ our talent, expertise and passion for words, to deliver high quality complex projects on time and on budget.

Rather than overpaying a dedicated PR firm for Copywriting & Translation services – an inevitable fact considering its huge overhead expenses – why not collaborate directly with the copywriters and translators potentially working there in the first place, who have no overhead costs to transfer to you? That’s the basic operating principle of WordCritic, which allows us to provide top quality work for our clients at affordable prices.   


Transcreation (English to Arabic)
Writing (English & Arabic)

Whenever you require a writing or translation with the creativity and fluidity of an artist drawing a painting, rather than merely listing a group of words together, WordCritic is your destination. We take center stage in the English-to-Arabic translation sector to provide world-class and highly complex transcreations and writings across a wide variety of topics encompassing numerous industries.                                                                                          

Clients & Expertise

24 years of experience, 84 clients, and counting…

Automotive: Land Rover, Jaguar, Nissan, Infiniti, Renault, Maserati, Ferrari, McLaren, Chevrolet, Al Ghassan Motors, Fast Auto Technic, Maserati, Land Rover, Nissan, MYNM, APSCO, Bentley, Jaguar, Hankook, Automarket, Michelin, Aljomaih, Lamborghini, Lotus, Total, Bugatti, GMC, Samaco, Shell.

Porsche: Porsche MEA, Porsche AG. Porsche Centres: Tunisia, Lebanon, Morocco, Dubai, Abu Dhabi, Jordan, Kuwait, Qatar, KSA, Oman, Algeria, Yemen, Bahrain.

Aviation: Eurocopter ME, EADS (Airbus), Getstream, Gulfstream, Etihad Airways, Dubai Airport Freezone Authority.

Electronics: Du, Anayou, Sony Playstation, Nokia Siemens Networks, Qtel, Yahsat, Google, Generics, Intigral.

Medicine: Philips, Sanofi Aventis, AstraZeneca, AUBMC.

Various Industries: Dubai Shopping Festival, Room to Read, CNN, FedEx, LAWG, CIMA, Hilton, Veer, Radisson Blu Martinez, Ketchum London (Sidra), MARS, Gulf films, Emirates LNG, Turner Broadcasting Systems Arabia, Cartoon Network Arabic, APCO Worldwide, Tiffany, Craft, Mwasalat, Bahrain International Circuit (BIC).

Magazines (Arabic Editions): Car Middle East (Editor in Chief), BBC Top Gear (Managing Editor), Automobile (Technical Editor).

The Founder

Charif Baalbaki

Seasoned Copywriter & Transcreator (English – Arabic) specializing in a variety of sectors requiring creative input. Dedicated to delivering high quality work in the industry through a unique and meticulous approach to work that caters to the highly complex demands of clients, while taking into account the cultural and social background of the target audience. I have an elaborate career record, during which I worked with dozens of regional & international clients and produced thousands of writings & transcreations across a wide array of sectors.

After more than 24 years in the industry, working with dozens of clients on a full-time and freelance basis, the time has come to launch WordCritic to share my knowledge and expertise, along with those of a carefully selected team of highly qualified and competent professionals, with more clients than ever before.

Contact Us

Email: charif.baalbaki@gmail.com