The Founder

Charif Baalbaki

Seasoned Copywriter & Transcreator (English – Arabic) specializing in a variety of sectors requiring creative input. Dedicated to delivering high quality work in the industry through a unique and meticulous approach to work that caters to the highly complex demands of clients, while taking into account the cultural and social background of the target audience. I have an elaborate career record, during which I worked with dozens of regional & international clients and produced thousands of writings & transcreations across a wide array of sectors.



After more than 24 years in the industry, working with dozens of clients on a full-time and freelance basis, the time has come to launch WordCritic to share my knowledge and expertise, along with those of a carefully selected team of highly qualified and competent professionals, with more clients than ever before.